Crew Lead

Aug 16  |  Vineyard Vines


As the ultimate vineyard vines Brand Ambassador, The Crew Lead will support the Store Team to drive top-line sales through personal sales, crew development, and community partnerships. When on the Sales Floor, the Crew Lead will ensure the customer experience supports our brand promise that “Every Day Should Feel This Good.”


Driving Profitable Sales Growth:

– Generate Sales

– Supports store to meet and exceed store financial goals and metrics.

– Measures and develops crew performance goals to increase profitability

– Actively looks for opportunities to drive additional sales and traffic

– Partners with Store Manager and Field Leadership to create acquisition and traffic driving events in the local community



– Responsible for Opening and Closing store process

– Executes the fundamentals of merchandise receiving and stockroom management

– Supports the Management team to train crew around Loss Prevention Focuses

– Helps maintain a clean and well-maintained store environment


Creating Better Relationships With Our Customers

– Customer experience

– Regularly exemplifies our values of: Passion, Service, Integrity, Commitment, Teamwork, and Fun

– Acts as the Host of the Party — ensuring that each customer has a welcoming, real, classic, encouraging, energetic and fun experience

– Develops and maintains relationships with top customers

– Supports the customer experience through Hug Book Management including the following:

– Coaching team on usage

– Managing wish lists

– Monitoring % of Sales coming from Hug Book

– Leads the store in email capture and educating new crewmembers on best practices



Helps to maintain merchandising as it pertains to company standards, current compass and brand initiatives. This includes regular replenishment and reaction to sell-through

Contributes to weekly feedback


Making Vineyard Vines a Better Place to Work

– Crew Development

– Helps management team conduct daily huddles

– Educates new crewmembers with the New Hire Orientation including the following:

– Whale Experience

– Fit Sessions

– Product Knowledge

– MPOS/technology tools

– Partners with Management to train crew on weekly, season and in-stock product knowledge

– Supports store team-building activities with management team along with the creation of contests

– Supports management team in providing crew feedback through coaching in the moment

– Attends Manager Meetings

– Regularly meets with Store Manager regarding development goals, and personal performance

– Helps in recruiting and referring top talent for the store team



– Charismatic personality and a passion for the vineyard vines brand

– Has displayed a proven track record in driving sales

– Positive outlook

– Strong interpersonal communication and customer service skills

– Ability to perform effective selling techniques to achieve sales and clienteling

– Has exhibited leadership and mentorship skills

– Creative, adaptable, and entrepreneurial

– Team focused, confident and professional

– Accuracy and attention to detail

– Ability to plan, manage time, and make decisions in a fast paced environment

– Ability to effectively receive and communicate feedback


Scheduling Notes

– Consistent weekend availability required — dependent upon the needs of the business

20-25 hours/week average to maintain part-time status

– Cannot close on weekends or peak-days by one’s self

– Seasonal Stores (25-40 hours/week average during seasonal peak periods)

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